Publisher Not Doing It For You? Self-Promote!

Scholarship donations, iPads, twofers, and an endless assortment of junk drawer schwag.  Authors are turning to non-traditional marketing to boost sales and pick up the slack left by publishers who no longer have the budget.

In How Authors Move Their Own Merchandise on WSJ.com, reporter by Joanne Kaufman looks at a few novel (and successful) approaches.

Resources: wsj.com, Post A Day
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