The Tiny Revolution

THE RHETORICAL POWER OF INTERNET MEMES

Have you seen the overweight cat with the blank stare asking, “I can has cheezburger?”

Has Willy Wonka patronizingly asked you a question?

Did you see the determined toddler enthusiastically fist-pumping his latest success?

If so, you are familiar with the world of Internet memes, those photos, images, hashtags, or videos that spread virus-like, via the Internet. They sometimes take the form of a pithy caption on a photo designed to make you laugh or roll your eyes. In a growing number of cases, memes compel socially positive action, but they are often dismissed as low culture, vulgar, and a waste of time.

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