In this video from The 99 Percent, creativity expert Scott Belsky discusses some decidedly uncreative ways to keep ideas alive and moving forward.
How to Avoid the Idea Generation Trap suggests compromise, restraint, planning, and discipline. The suggestions aren’t as sexy and exciting as the pursuit of new ideas, but they could be helpful in avoiding what he calls the “idea plateau” and in keeping us focused on a project to its completion.
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Your Brain on Write is a series of posts exploring scientific, psychological
and cognitive aspects of writing and creativity. Click here to see additional posts in the series.
Resources: The 99 Percent, Scott Belsky, The Daily Post




John Cleese brilliantly discusses the source of creativity on this 
We all have an inner critic. Some of us have more than one. The voice can be loud and abusive, or quiet, persistent, and nagging. How we deal (or don’t deal) with that nasty nitpicker affects how successful we are in allowing our creativity to develop and thrive. Of course, not all inner critics are harmful. Sometimes they help us set higher goals for ourselves or reach higher levels of excellence.
As you write, do your ideas come to you in the form of words or do they come in the form of image, sense, or emotion? If it’s the latter, how do you translate those sensual experiences into words that convey the experience for readers?